Geography was never my strong point at school, and my sense of direction hasn’t improved much since. The only thing that helps me is remembering the phrase ‘Never Eat Shredded Wheat’ so I can remember the compass points of North, East, South and West. Needless to say, when I took on the role of Engagement Officer covering the North West, North East and Yorkshire & Humber, I knew it would be a challenge in more ways than one.